The Challenge
A leading automotive aftermarket brand wanted proof that its NASCAR sponsorship delivered more than impressions. They needed hard evidence of impact on customers and fans to guide renewal and activation strategy.

Our Approach
We surveyed four key groups — general consumers, commercial buyers, existing customers, and retail employees — focusing on purchase behavior, brand affinity, and the influence of NASCAR fandom. This was set against a backdrop of declining TV ratings and reduced live attendance.

The Results
The data showed NASCAR’s loyal fans drive real value: avid fans were three times more likely than casual fans to prefer the sponsor’s brand, and significantly more likely to buy and install its products. Among recent buyers, half credited the NASCAR partnership as a key influence. Retail outlets tied to the sponsor also emerged as top destinations for DIY shoppers.

Recommendations
We advised recalibrating renewal costs, diversifying sponsorship assets to reflect shifting media habits, and introducing a structured sponsorship framework. Stronger digital and in-store activations were also recommended to reinforce brand affinity and turn passion into purchase.

The Challenge
An international agency needed near real-time TV audience insights across multiple markets—fast enough to match the pace of social and online analytics. Traditional reporting, with its multi-day lag, couldn’t keep up.

Our Approach
OLOQIQI built a predictive dataset using QMetrix, combining broadcaster schedules, historical ratings, and in-house algorithms to forecast audience numbers a day ahead of broadcast.

The Results
Predictions were delivered on time, with post-broadcast results showing just 5–7% variance—mostly due to outliers. The agency launched a timely, data-backed service for its clients, setting a new benchmark for speed and precision in audience analytics.

The Challenge
Major U.S. leagues like the NBA, NFL and MLB are aiming for global growth—but gaining ground overseas is tough. One of the industry’s top players asked OLOQIQI to assess international media presence and uncover what’s holding them back.

Our Approach
We analysed coverage across TV, streaming and online in the top 30 global sports markets outside North America, revealing how U.S. leagues are seen—and where they’re not.

The Results
In most markets, local leagues dominate attention. Limited free-to-air access and pay-TV silos are curbing global visibility. Our insights helped the client pinpoint the gaps—and reframe their strategy for broader reach and relevance.